BRAND SYSTEM

The brands of Kangwon Land include Kangwon Land Convention Hotel, Kangwon Land Casino, Kangwon Land Hotel, High1 Ski, High1 C.C, High1 Hotel, Valley Condominium, and Mountain Condominium.

KANGWONLAND LOGO

The main colors of the casino and the hotel match because they are the main businesses of Kangwon Land.

MEANING OF THE LOGO

The logo is the main visual representation of Kangwon Land and the core component of Kangwon Land's C.I.S. (Corporate Identification Standards). TThe logo is a combination of decorative writing and a motif of the bright, rising sun. It should be used with special care since it's designed to give a sense of teamwork to workers and send Kangwon Land's image to customers as a form of communication. The light represents hope, luck, and celebration, and can also be used as a decoration.

HIGH1 LOGO

This symbolizes High 1's brand image, which is to represent High 1 as a international standard resort that provides the best services year round. It shows that the resort is nature friendly as it embodies deep mountains with an image of natural landscapes. The top of the mountain seems as if it touches the sky while naturally connecting to the ground, and the blue color is a representation of Gangwon's clean environment. The green color symbolizes fun leisure activities.

MEANING OF THE LOGO

The logo is designed to represent an image of an international standard resort that satisfies customers with the best services and facilities all year around. The handwriting contains the natural image of the site in order to show that the resort is environment friendly like European resorts, and it accentuates that the resort sits deep inside a mountain. The lettering also shows that the mountain nearly touches the sky while naturally connecting to the ground, and the blue color shows the clean natural environment of Gangwon as well as the reliable image of the resort. The green color symbolizes fun leisure activities.

MEANING OF COLOR

The main symbolic color of High 1 Resort is blue, which represents high class and quality.