VISION GROWTH
VISION 2020 - THE BEST FOUR-SEASON FAMILY RESORT IN ASIA
New vision system for a second jumpstart
- SECURING SELF-SUSTAINED STRENGTH
- A DIFFERENTIATED LUXURY RESORT
- STRENGTHENING THE COMPETITIVENESS OF THE COUNTRY’S CASINO INDUSTRY
- SECURING THE FUTURE GROWTH ENGINE
- FURTHERING REGIONAL DEVELOPMENT
- ESTABLISHMENT OF A SYSTEM OF COMMUNICATION BASED RELIABILITY
- LAYING THE BASIS FOR ACCOMPANIED GROWTH
- MPROVEMENT OF THE QUALITY OF LIFE OF LOCALS IN ABANDONED MINE AREAS
- HIGHER EFFICIENCY IN OVERALL MANAGEMENT
- IMPROVEMENT OF ORGANIZATIONAL STRUCTURE THROUGH INNOVATIONS
- MPROVEMENT OF ORGANIZATIONAL PERFORMANCE THROUGH HUMAN RESOURSE DEVELOPMENT
- BUILDING CREDITWORTHINESS BY STATING ON THE RIGHT PATH
- INCREASING SOCIAL RESPONSIBILITY
- STRENGTHENING THE SOCIETAL ROLE AS A PUBLIC COPPORATION
- ESTABLISHING A HEALTHY GAMNG FUTURE
- REALIZING THE GOAL OF ENVIRONMENTALLY FRIENDLY BUSINESS MANAGEMENT
Enhance the competitiveness of existing businesses
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Reinforce the self-perpetuating power of each existing business
- Find new customers and enhance management
- Set up differentiated marketing strategies
- Maintain initiative as a casino available for locals
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Establish a premium service system
- Respond to the 4th industrial revolution and strengthen the competitiveness of resort facilities
- Provide customized services
- Turn retained facilities into landmarks via concepting
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Activate integrated marketing
- Develop storytelling products with retained contents
- Become the hub of regional tourism by developing attractions connected with the locality
- Reinforce synergy marketing through strategic alliance
Secure a future growth engine
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Expand the creative integrated resort contents
- Develop new attractions
- Discover new unique programs
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Develop new markets by overcoming the regional limitation
- Diversify businesses related to new markets
- Expand the discovery of new businesses in new areas
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Establish a new business implementation system
- Establish a management plan for strategic new businesses
- Reinforce capabilities for carrying out new businesses
Implement the social economy and increase social contributions
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Expand win-win and cooperative local economy
- Prepare ways to strengthen competitiveness for balanced local development
- Provide jobs customized for the region
- Activate communication with the local society
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Enhance the system for social contribution activities
- Establish a social contribution model and a virtuous cycle system representative of Kangwon Land
- Establish and activate the system for creating shared values
- Increase activities to lead a healthy gaming culture and prevent addiction to gambling
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Raise the brand value for public interest
- Enhance the system to manage the brand for public interest
- Renovate the corporate image
Establish a management system for public interest
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Establish a fair, transparent corporate culture
- Establish a future-oriented organization culture
- Realize win-win labor-management relationship
- Set up a fair personnel management system
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Establish a strategic management implementation system
- Enhance the strategy implementation system
- Establish a system for the improvement of organizational structure and responsible management
- Set up a strategic financial and budget management system
- Re-establish the system to respond to stakeholders
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Enhance the management infra
- Establish a next-generation ICT system and optimize the working process
- Establish a system for transparent and upright ethical management
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Make a safe, environment-friendly resort
- Establish an accident-free system
- Reinforce environment-friendly energy management
- Build a nature-friendly resort complex
FUTURE VISION
WE WILL BECOME THE BEST FOUR-SEASON FAMILY RESORT IN ASIA, ATTRACTING 10 MILLION VISITORS A YEAR.
FUTURE VISION
| 2010 |
2013 |
2017 |
2020 |
| 4.5 MILLION |
6 MILLION |
8 MILLION |
10 MILLION |
COPYRIGHT ⓒ 2015 BY Kangwon Land, Inc. ALL RIGHTS RESERVED.
265 high1-gil, Jeongsun-kun, Gangwon State. Korea
Kangwonland
VISION For GROWTH
